Every country has special people, beautiful on the inside as well as out, who never thought they could make it in the big city. With the help of celebrities, Miss Country Girls transforms unsuspecting, humble, natural beauties from all over the country to independent superstars who realise they can be, and do anything they want.

Over six seasons, the Miss Country Girl franchise has repeatedly out-performed international reality format staples, scoring highly in all demographics. Ratings in Thailand have also been impressive, and have scored extremely well in social media rankings.